“Insists on yourself; never imitate”
- Ralph Waldo Emerson -
As part of my worldwide trip (seriously, I am on my third continent in one week), I met a good friend of mine. My friend is a brilliant lady, a mother, and a business owner, who reminded me again the special secret of becoming successful. It’s the secret of getting the type of work you want. It’s the necessary step to get the right people to purchase your product. It’s the necessary step of moving you forward toward your dreams.
It’s really pretty obvious. The secret is to believe in your capabilities. Believe in yourself. Insist on yourself.
“What? That’s it? Common Liz, I do it all day long and I still don’t get my fair share.” Do you? Do you really believe in yourself? Read more
“Energy and persistence conquer all things”
- Benjamin Franklin -
Last week I went for the first time to the 2013 NY Comic-Con! No… I was not dressed up like wonder woman. It was just me and my best friend. I was exposed to so much talent, so much art and a lot of amazing people. I went looking for inspiration. I went looking for creativity and ideas. I never thought I would find it in one of those small panels (discussion groups).
In that panel, there was a young guy named Ryan North who spoke of his experience as a webcomic person. I probably didn’t remember the exact story, however, Ryan, in his own funny way, told the crowd about his early days as a struggling artist. The days he was trying to sell 3 t-shirts a day (his benchmark for paying rent and getting food) and slowly getting to the higher mark of 4 t-shirts a day (at that point he could afford eating meat as well…).
I thought about it a lot. I hear quite a bit of stories about struggling artists and I got to know many of them. Many just give up. They drop their passion and just did “what is expected”. They got a “regular” job. They ignore their talent and aspirations. Read more
“If you keep on believing, the dreams that you wish will come true”
- Cinderella -
It is my birthday today! I am … years old . Every year, I take some time to reflect on my accomplishments over the past year, my life and to express my gratitude to the people who helped me make it all become a reality. I do one more thing, early in the morning, when the house is still quiet, before the celebrations begins, before the sun rises, I renew my beliefs and plan what I need to do to make my wishes come true.
I remember when I was a little girl, I loved watching Disney movies. I would dream of being a princess in a castle. I would dream of white horses and beautiful dresses. I would dream of many great things. My mother used to tell me that every year on my birthday, I used to detail all my wishes before I blew out the candles on my cake. She told me it took over 30 minutes. My mom always quoted Cinderella and told me that if I believe, my wishes would come true.
Well, it’s not that simple, right? It‘s not easy to just spread the pixie dust and poof, your wishes will come true. We all wish for better. We all have our dreams. We all really want to achieve them. We sometimes feel we deserve to have it. We deserve the castle. Why not? Read more
“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.”
- John F. Kennedy -
Few days ago, my good friend Dani shares this video with me, it is a 7 minute video about a little secret toward becoming happier. Spoiler alert, stop here if you want to watch the video! Ok, are you back? Great, so you now know the secret to increase your happiness level. It is expressing gratitude toward the people you care about.
I shed many tears during watching the video. The second time, I asked my young daughter Ashley to join me, and yes, I cried again when Ashley simply said “I think I would have called my mom”.
I thought quite a bit about gratitude. I feel so much better after expressing gratitude to my friends and the people I care about but why don’t we do it as business owners? We send thank you cards after a big purchase (do you?), and yes, we send once a year a thank you card during thanksgiving holiday (do you?), everyone is doing it. Is doing that really expressing our gratitude? Read more
“In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing”
- Theodore Roosevelt -
Jenny came over last night, she was upset. She told me “I cannot handle Richard anymore; he is sabotaging my business. He has this tendency of not showing up to work on days which are the most important days for my business. He knows my other employees are dependent on him and he just disappears!”.
She kept on saying “Richard is really a good lawyer. He really knows his stuff. He sometimes rush things and misses few details but he is the only one I have. It took me months to find the right lawyer. You know Liz, it is not easy to find a good lawyer for an international business like mine”.
Jenny looked at me and asked “How do you know when to let go of an employee? When is enough is enough?”. Read more
“I believe in anything that will engage the audience and make the story more effective.”
- J. J. Abrams -
Charlie always tells me that I have to read more about other companies. I need to read about companies from my own industry and related industries. He always tells me “Liz, you will get great insights if you just read more about other companies”. So, yesterday I took four hours and read Hasbro, a major US toy company, investor’s day transcript. It was nice to read about all these great brands Ashley (and I) play and interact with. However, my major insight came towards the end of the transcript (you can read the full transcript on www.SeekingAlpha.com).
A company representative, Mr. Victor Lee, spoke about customer engagement. He focused on the vast and ever growing digital landscape. He spoke about measuring customer’s engagement. He spoke about how Hasbro tries to distinguish itself in a world where every second, there’s 72 minutes of videos uploaded to YouTube. How do you reach your audience? How will you make them stay with you? Read more