- Peter Drucker -
A few years ago, when I just opened my little venture, I had one really annoying client, you know the type, the one who come in, ask questions, ask to try some of the products, ask some more questions, ask to try some of the hot chocolate and at the end of his visit, he may purchase just one piece of chocolate (on a lucky day) and leave the store.
“It’s not fair” I told Athena, she looked at me, half entertained and half questioning.
“I know, I know, I should be happy having any client, I can provide sweetness to all, but I know that there are better clients out there, why is he coming all the time, why is he not buying anything, why doesn’t he respect my time and my business products?”.
Athena looked at me, put her hand on my shaky hand and said “Liz, every business owner gets the clients they deserve”.
That’s exactly what I needed to hear, yea right! I looked at Athena, I was really upset and said “I do everything to make my business unique. My chocolate is from the finest ingredients, no water you know, real milk, no powder. It’s not fair”. Read more